Carlos Santana has been reinventing and reshaping the landscape of the known universe's musical culture for close to four decades. A visionary artist with no regards for genre boundaries, Carlos' fluid sound long ago laid claim to the concept of "world music" before the term ever surfaced on pop...
Carlos Santana has been reinventing and reshaping the landscape of the known universe's musical culture for close to four decades. A visionary artist with no regards for genre boundaries, Carlos' fluid sound long ago laid claim to the concept of "world music" before the term ever surfaced on pop culture radar. Having evolved and expanded for over four decades, the "Carlos" sound could well be on its way to becoming interplanetary music. In 1961, Carlos made the crossing himself, moving from his native Mexico to San Francisco. A few years later, he formed the Santana Blues Band there, and the cool, soulful riffs and rhythms of his Latin-blues based sound found an audience eager for his innovative musical ideas. Carlos and company emerged as giants of the era-defining Bay Area music scene of the late '60s, and their fame grew far beyond its parameters while their artistry remained true to its free-flying spirit.
A member of the Rock and Roll Hall of Fame, Santana has sold more than 90 million records, and performed to over 100 million people globally. He has won ten GRAMMY Awards, including a record tying nine for a single project for his 36th album, the blockbuster 1999 disc Supernatural. Now exceeding 25 million in sales, Supernatural's citations included Album of the Year and Record of the Year for the smash single "Smooth." Well into his fourth decade of recording and performing, Carlos Santana is at the pinnacle of his career, more vital and relevant than ever. He magnificently embodies both "old school" virtuosity and "new school" cool, continually reaching successive new generations of fans with his passionate music. His signature sound - fusing rock, jazz, blues, soul, Latin idioms, multi-cultural genres and more- is as unique as it is instantly identifiable. With his lifetime of music and achievement, Santana has become a cultural event-- transcending genre, crossing cultures -creating the music that has become the soundtrack for the world.
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Wednesday Dec 31, 1969